Keith Weed pictured. Keith Weed, Unilever’s CMO for nearly ten years, has been instrumental in transforming a packaged good manufacturer into everyone’s favourite purposeful corporate pin-up. Keith, and countless other people at Unilever, made a big dent by being brave enough to challenge conventional business wisdom. Keith is an...
When you’re a global company it’s not always easy to have all your regional counterparts singing from the same hymn sheet. There are even more complexities when you’re picking a charitable cause to support, and are making plans on how to implement corporate responsibility strategies across each and every...
Photo by Markus Spiske on Unsplash Gen Z – loosely, people born from 1995 to 2010 - are true digital natives, hypercognitive and globally connected. They value individual expression and believe in the power of dialogue, they avoid labels and mobilise themselves for a variety of causes. By 2020, they will...
The brand challenges – and opportunities - faced by charities increasingly resemble those faced by corporates. Brand visibility In a competitive market for individual and major donor giving, brand visibility, understanding and preference is critical in creating opportunities for charities. At Skating Panda, the...
I've got two sons, last night my wife and I were lamenting the relationship troubles they are having. 'I thought boys were supposed to be easier than girls.' I joked. My wife didn’t laugh because she’s wiser than me. Boys' relationships aren’t something our culture and society...
At three very different events over the past month speakers touched on purpose and social responsibility in business, including the role that government, corporates, charity and entrepreneurs can play in driving positive change. But the volume of words being spoken about the topic far outweighs the actions being taken...
There's no doubt the startup economy is thriving with 660,000 new companies registered in the UK in 2018 – a 5.7 per cent increase on the previous year and a record high. Many startup businesses are built on a founders' passion, and increasingly we're seeing entrepreneurial businesses that...
Headlines in May have painted a pretty dire picture for charities when it comes to fundraising, or lack of it. Last week’s report from our friends at the Charities Aid Foundation showed a decline in regular giving from the general public from 69% to 65%, followed by yesterday’s findings...
Skating Panda is often asked by charities to provide innovative strategies around their fundraising and income strategies. This isn’t a surprise given the challenges in the sector. From GDPR to the decline of traditional ‘supporters’ and the rise of event based giving, through to brand and reputational damage in...
The default belief in nearly all businesses is the same. We're here to make money, fast. What businesses do is the answer to the question ‘how do you make more money, faster?’ Getting an answer isn’t that difficult. You make money by selling something at a...