Team

I founded Skating Panda a decade ago, having spent my early career working for multinationals, government organisations and as part of the London 2012 Olympic and Paralympic bid team. My goal has always been to recruit the best strategists and marketeers possible, so that we can empower our clients to achieve and accelerate real social impact, with a sharp focus on purpose.

Over the past decade I’ve designed and curated long-term sustainability strategies for various businesses. Working as a social impact specialist, my vision has always been to make an impact and real difference in the world. I not only enjoy, but excel at discovering new paths to help organisations translate their work into meaningful actions.

I’m a communications leader with more than 20 years experience spanning brand and media strategy, global campaign development and leadership and reputation management. I have lead communications in organisations spanning Meta, Save the Children, the London Olympics, Mars and Microsoft, where I’ve specialised in impactful campaigns on culture, youth wellbeing, online safety, and humanitarian issues.

I have spent the last decade delivering marketing & communication campaigns with a digital-first approach and helping clients develop their growth curves. I’m passionate about making a positive impact in the world, with a focus on women’s empowerment and culture change.
Being able to work on campaigns and projects that are fuelled by true purpose helps me grow every day, both personally and professionally.

I bring over 15 years’ experience in PR and communications across leading agencies and in-house roles spanning consumer brands, NGOs and government. My passion lies in the power of communications to drive positive change in industry and society. Alongside brand-building activations, my recent work has focused on social impact communications and campaigns.

I have over 20 years’ experience delivering high-impact brand, consumer and entertainment campaigns across the UK, Europe and APAC. I have worked across sectors including brands, entertainment, culture and the public sector, partnering with global brands and high-profile organisations. In senior agency roles, I have led government and education campaigns, influencer and media relations programmes and major national and international launches.

I’m a rounded communications consultant with a background in agency marketing, media and communications, stakeholder engagement and project management. I enjoy helping bring simplicity to communications and supporting important organisations to maximise the impact they can bring to the world.

I recently graduated from De Montfort University, where I studied Journalism, and have worked across a range of hospitality roles. During my time at university, I applied my journalism skills by writing features, producing and recording podcasts, and editing magazines. My experience working on projects and behind the bar has helped me get some excellent people skills.

I am a communications professional with a background working with clients in intangible cultural heritage, migration, travel, developmental assistance, and climate. In my role I support with running a reactive and proactive press office and help clients deliver and shape their LinkedIn presence. I also support the team with desk research.

I'm a strategist who helps brands and organisations show up in impactful ways, from shaping the right message to uncovering audience insights. With a background in psychology and the mental health sector, I bring a compassionate, human-centred approach to strategy.
I love getting to the heart of what makes people tick and translating those insights into meaningful communications, campaigns and experiences, helping purpose-led organisations build stronger connections with their audiences.

I operate at the intersection between marketing, strategy and sustainability. My 30 years’ experience includes senior country and global marketing roles (Diageo, L'Oréal); in-house corporate sustainability leadership (McDonald's); and strategy, sustainability and communications consulting (McKinsey, independent freelancing). After 2 years as a Project Manager supporting researchers at the Cambridge Centre for Climate Repair, I am particularly interested in carbon removal, methane and SRM.

I’ve spent over 20 years leading teams, organisations, and campaigns that create change. My expertise lies in clarifying core strategic thinking – as a ‘truth’ driving cohesion and supporting decision making, as well as informing positioning, culture and communication.
With a background in brand, strategy, and marketing communications, I have operational, consulting, and advisory experience across commercial, public, and NGO sectors - for the last decade with a specific focus on global issues and social impact.