Whose job is purpose? Or how Keith Weed’s advice shouldn’t be taken at face value.

Keith Weed pictured. Keith Weed, Unilever’s CMO for nearly ten years, has been instrumental in transforming a packaged good manufacturer into everyone’s favourite purposeful corporate pin-up. Keith, and countless other people at Unilever, made a big dent by being brave enough to challenge conventional business wisdom. Keith is an...