2021: Where bold, courageous, and purpose-driven steps are needed

2020 will stick long in the memory, having delivered a series of seismic shocks. The global pandemic shook and disrupted every organisation, government and individual. Black Lives Matter became a mainstream force and accelerated the fight for racial equality. There was a rise in awareness...

Time for change: Accelerating human-led impact

Covid-19 has complicated the way we work and go about our lives, but despite the challenges it has provided the chance to rethink the approach to purposeful business. Skating Panda and Charities Aid Foundation have joined forces to share our thoughts....

Climate change: from caring to action

We’ve all heard the arguments that individual consumption changes are “futile” since 70% of the world’s greenhouse gas emissions can be traced back to 100 companies. This is true, but only to a certain extent.   It is true that industries must take on their role in fighting the climate crisis,...

Putting purpose to work: Taking external stakeholders on the journey with you

Skating Panda and Charities Aid Foundation have joined forces to share a series of four articles to help businesses understand the why, what, and how of becoming purpose-led  ‘It’s about the journey, not the destination.’ This is, of course, a well-worn saying. But the words are surprisingly...

Is purpose really doing its job right now?

We’re currently experiencing what a VUCA (Volatile, Uncertain, Complex, Ambiguous) world can be like, in an unprecedented way. It comes at a time when so many businesses have been uncovering, articulating and publishing their purpose. We were chatting with the team at Blueprint for Better Business...

In tackling corporate tax, we can’t overlook the human side of decision making

'Business purpose beyond profit’ is a bandwagon in danger of collapsing. It’s no longer voices on the fringe, but the mainstay of capitalism that’s calling for change. Especially after the FT and Economist nailed their colours to their mastheads.   When opinions swing swiftly, reality gets distorted. The voices of the critical experts become even more important...

Whose job is purpose? Or how Keith Weed’s advice shouldn’t be taken at face value.

Keith Weed pictured. Keith Weed, Unilever’s CMO for nearly ten years, has been instrumental in transforming a packaged good manufacturer into everyone’s favourite purposeful corporate pin-up. Keith, and countless other people at Unilever, made a big dent by being brave enough to challenge conventional business wisdom. Keith is an...