Team Skating Panda

I founded Skating Panda a decade ago, having spent my early career working for multinationals, government organisations and as part of the London 2012 Olympic and Paralympic bid team. My goal has always been to recruit the best strategists and marketeers possible, so that we can empower our clients to achieve and accelerate real social impact, with a sharp focus on purpose.
When I’m not swimming, running and climbing, you’ll find me baking and being beaten at table tennis by my children.

Having led finance teams at leading television companies such as Carlton and Central for more than two decades, I’m no stranger to ensuring businesses in the limelight function better. The added benefit of working for Skating Panda is that now I work for an organisation that makes a positive difference in the world.
I love to travel, read, binge on good TV and films, garden and spend quality time with my lovely granddaughters.

Over the past decade I’ve designed and curated long-term sustainability strategies for various businesses. Working as a social impact specialist, my vision has always been to make an impact and real difference in the world. I not only enjoy, but excel at discovering new paths to help organisations translate their work into meaningful actions. Outside of work, I enjoy spending time outdoors with my dog. I’m also trying to go to as many gigs, performances and pubs as I can, while taking in everything London has to offer.

With a background in international sales and tech, I have recently worked on campaigns for a variety of causes, primarily non-profits and foundations. Brand partnerships are my core focus in the campaigning work I deliver.
Having lived and worked in Jordan with Syrian refugees, my passion lies in philanthropy and social inequality.
I love to spend time in the countryside with my family when I'm not working. I like music, film and good food!

I have spent the last decade delivering marketing & communication campaigns with a digital-first approach and helping clients develop their growth curves. I’m passionate about making a positive impact in the world, with a focus on women’s empowerment and climate action.
Being able to work on campaigns and projects that are fuelled by true purpose helps me grow every day, both personally and professionally.
Outside of work, I love exploring restaurants, travelling to new destinations, and drinking lots and lots and lots of coffee!

I have spent over 25 years working with leadership teams of brands and businesses around the world to define clear organisational visions and strategies to enable them to grow. I am particularly experienced at working with organisations and purpose – from defining and articulating a purpose that the leadership and business can get behind, to helping organisations align their purpose with operations, culture and strategy. I specialise in audience insight development and stakeholder mapping and have been pivotal in building the WeProsper brand for an international women's economic empowerment coalition.

I am an advisor, strategist and futurist in the field of sustainability. My current work is on decision-making for global transformations, and nurturing action on under-served, emerging issues. I have helped leading corporations around the world to be more successful by creating a better future, and provided independent advisory work with the UK Cabinet Office, UNDP, Sustainable Shipping Initiative and more.

I am a widower, with 2 teenagers and a cat. In my wife’s memory, I raise funds to help psychotherapists improve how they use time when working with children and adolescents. For fun, I play tennis, learn piano and talk with friends about the problems in the world over a glass or two.