The Challenge
Big Give, the UK’s leading match fundraising organisation, set out to launch Earth Raise in 2026 as the UK’s largest environmental fundraising campaign. Originally planned as a broadcaster-led livestream, the campaign evolved into a creator-led model, pairing creators with environmental charities to raise awareness and funds through their own platforms. 

The Work
Skating Panda supported Earth Raise from its inception, helping Big Give pivot from the livestream concept into a creator-led campaign. We worked with 13 creators from the macro to the micro with audiences ranging from 15,000 to over one million followers, across areas including scuba diving, wildlife photography, garden design, conservation, and sustainable living. We matched creators with local and national charities, coordinated bespoke experiences, and helped shape unique content opportunities with a charity the influencers cared about. 

Collaborations included Tristan Phipps visiting the Big Cat Sanctuary to spend time with their resident cheetah Willow to raise awareness of their conservation work, Robbie Lockie working with Food Cycle showing their day-to-day operations and important role food banks continue to play across communities in the UK. As well as Charlie Gill partnering with the Marine Conservation Society, taking part in a beach clean-up to raise awareness of the threat ‘forever chemicals’ have on UK coastlines. 

The Impact
Earth Raise 2026 became the UK’s first creator-led environmental fundraising campaign and the creative platform of “Pass the Mic to nature” which was developed by Skating Panda was used throughout the campaign. Thirteen creators partnered with environmental charities, helping bring their work to new audiences and contributing to £10.9 million raised nationwide. The campaign showed how creator storytelling can support environmental causes, build public awareness, and drive action.