The Global Goals campaign brief has changed

The Global Goals. The 17 Goals. The Sustainable Development Goals. SDGs. No matter what you refer to them as the facts are:  Sustainable Development Goals logo They were created in 2015 Ratified by 193 countries  There is a 2030 deadline to achieve them    To quote the United Nations, these...

Let’s talk about commitment

There’s a bit of chat and it’s getting louder about what it really means to be British isn’t there? Maybe it’s because we’ve committed to and actually now started to leave the EU, just maybe… Listening to the radio on January 31st 2020, the day of...

Whose job is purpose? Or how Keith Weed’s advice shouldn’t be taken at face value.

Keith Weed pictured. Keith Weed, Unilever’s CMO for nearly ten years, has been instrumental in transforming a packaged good manufacturer into everyone’s favourite purposeful corporate pin-up. Keith, and countless other people at Unilever, made a big dent by being brave enough to challenge conventional business wisdom. Keith is an...